Mitsubishi Sport Truck Concept 2004

(from Mitsubishi Press Release) In a worldwide premiere, Mitsubishi Motors North America, Inc. (MMNA) today unveiled the Sport Truck Concept at the 2004 North American International Auto Show. The Sport Truck Concept represents MMNA's interpretation of what a pickup truck can be: functional and fun to drive. "The Sport Truck Concept helps redefine the pickup in terms of design, drivability, utility and content," said Dan Sims, general manager for Mitsubishi Motors Research and Design of America, MDA. "Concept vehicles are really design exercises that help us think outside the box. With the Sport Truck Concept, we've literally reshaped that box - the traditionally square and boxy pickup truck - into something that inspires passion," Sims said.